Our Mission


Triple Threat Tough is a triathlon club and endurance sports coaching company. Our mission is to educate and empower all athletes with the necessary tools to build a healthy lifestyle in an uplifting atmosphere.

Triathlon is a lifestyle and we want to welcome everyone, no matter their skill level, to come and be part of this life changing journey.

"If you have a body, you are an athlete"   —Bill Bowerman, Nike founder


Our Athletes - Our athletes are the reason we do what we do. Our athletes come from all types of sporting background. We welcome athletes of all abilities from beginner to advanced.

Our Coaches - Our coaches are knowledgeable in endurance sports and are obsessed with helping our athletes accomplish amazing goals. All of our coaches are USA Triathlon certified in addition to having other certifications. Our coaches actively increase their knowledge through continuing education courses.

Our Workouts - Our workouts are lead by enthusiastic, knowledgeable and certified coaches. Our workouts are athlete friendly and have a space for athletes of all abilities.

Our Community - We appreciate the D/FW triathlon and endurance sport community. Because of this we give back to this community through free clinics, volunteering at races and fund raising for charity.

Our Sponsors - Our sponsors help us accomplish our mission. We appreciate our sponsors and promote their businesses and services.


Our defining values are:

Honesty - We are always honest in dealing with our athletes. We "tell them like it is".

Trust - Trust is a fundamental value in the coach/athlete relationship. We earn our athletes' trust.

Respect - We have deep admiration for our athletes' qualities, abilities and achievements.

Integrity - In all that we do with our athletes, we do the right thing.

Constancy of Purpose - We are committed to seeing our athletes accomplish their goals.