About Us


Welcome to Triple Threat Tough

Triple Threat Tough is an endurance sports coaching company and club focusing on the beginner and intermediate athlete. All programs are designed to help an individual discover the pleasures and benefits that endurance sports can offer. Our goal is to show that triathlon is possible for any age or ability. The Triple Threat Tough triathlon lifestyle is about health, fun, and friends.

The North Dallas triathlon training company was established in 2004. The ultimate mission was to create a welcoming environment for new people to try endurance sports. Since the beginning, Triple Threat has offered individual coaching, group training programs, endurance training camps, fitness testing, and one of the longest running triathlon teams in the Carrollton, Addison, Plano, The Colony, Frisco, and Little Elm, TX area. Individual client locations have ranged from Germany, to China, to New York, to Colorado and many reside right in the Dallas area.

The one common denominator for all Triple Threat Tough athletes is that they have a desire to enhance their overall fitness levels and their endurance sport skills in a challenging, but social and unintimidating environment. By focusing on the beginner and intermediate athlete, Triple Threat attracts a vast array of people. Pure swimmers, cyclists, runners, new general fitness enthusiasts, and your local couch potatoes wanting to change their lifestyle or check an endurance event off their bucket list, all attend group workouts and/or get individualized coaching. The target market is anyone between the ages of 9-89 who is interested in reaching personal fitness goals with the guidance of a professional coach. These goals can include anything from losing weight, learning to swim, completing a 5k run, finishing a 100k bike ride, fulfilling a triathlon goal of any distance, becoming an Ironman, or just becoming faster, stronger, better at any or all of the disciplines involved in triathlon (swim, bike, run).

Programs run 350 days a year and team members will run in over 40 endurance events throughout the sports season. Locations centered around the Plano, TX area are utilized for our clinics, camps, team events, and group workouts to accommodate the majority of the club athletes. Triple Threat Tough's team goal is to make new members happier and healthier as they embrace the endurance sports lifestyle all while still challenging the veteran members to obtain higher goals.

Triple Threat differs from other endurance sports coaching companies and clubs in several ways. One that has remained most important since day one is that all group workouts are professionally coached. All of our coaches are certified by nationally accredited institutions or governing bodies (USA Triathlon, USA Track and Field, USA Swimming, USA Cycling, Road Runners of America, American Swim Coaches Association, and others). No one is ever left behind or feeling like he/she was intimidated or did not get personal attention. There is always a beginner lane at swim practices, one of the coaches always brings the last rider in, and staff will always run/walk with the new people at runs. Another difference is that even though TTT offers an impressive number of group workouts, the membership fee stays low (<$16/month). Triple Threat covers all facility costs for every group workout, clinic, camp, or social event.

One of the top priorities is to make everyone feel comfortable in what is an extremely intimidating scene for some people. The team's mission is not only about creating a social atmosphere for people to train in, but also about giving back to the endurance sports community, local training areas, and supporting companies. Triple Threat started with only 16 members and has continued to grow over the years. No matter how big the team gets, the ultimate goal continues to be to make the endurance sports lifestyle possible for just one more person.